Technology Case · Cream-in-Gel Technology
Development of a new Cream-in-Gel Technology platform
From idea to integrated technology platform.
Initial situation
As part of an internal innovation project, artefactum developed a new Cream-in-Gel Technology that combines classic cream and gel structures in a new way.
Challenge
An innovative texture alone is not enough. The technology also had to be controllable in production, scalable and usable for different application concepts.
artefactum approach
Product development, engineering and process thinking were brought together from the start. In addition to the formulation, own machine concepts, manufacturing processes and application ideas were developed.
Implementation
The technology was developed as a platform: sensorially distinctive, visually independent and adaptable to brand-specific skincare concepts.
Result / Impact
The result is a versatile technology platform with new sensory properties, modern application concepts and strong differentiation potential for brands.
Strategic value
Cream-in-Gel Technology shows how artefactum connects formulation, technical implementation and brand experience.
Related areas
Cream-in-Gel CosVention ResearchNext project